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Websites that look great
and are easy to find & use
There's much more to quality websites than just great designs. Some of the best-looking websites - with Flash intros & large, sharp images - fail to meet web standards that enhance accessibility & usability and improve stability & search engine optimization.
That's why many sites produced by graphic design agencies fail to produce the results of web development agencies.
At Market Web, we do things differently. We combine powerful graphic design with our intense knowledge of the web standards produced by the World Wide Web Consortium (W3C). When we balance design with development standards, you get a website that's not only engaging but also easy to find & use.
Advantages of Using Web Standards
Enhanced accessibility & usability
Using web standards helps us ensure that your website will be accessible to all of your visitors - no matter what web browsing technology they're using.
That means that your site will be accessible to:
- The average user
- Visually impaired users who may be using screen-reading technology to view your site
- Users who may be using older versions of web browsers like Internet Explorer or Firefox
Improved stability
Because not everyone updates their web browser technologies when updates become available, it's important to build sites that can be viewed easily on today's versions of Internet Explorer & Firefox... as well as yesterday's.
Older web browsers may not be able to render newer styling techniques used in your website - like CSS style sheets - but all of the content contained in the site will still be available to those browsers. So anyone visiting your site has access to all of your content, and search engines can better view your content, too.
Search engine optimization
Wish your site would show up higher on the results pages for Google, Yahoo, MSN and other search engines? Following web standards in the development of your site is one of the best ways to improve your rank on the most popular search engines.
At Market Web, we use CSS to style the content on your site. Why? Because sites that use CSS have visual meaning as well as meaning to non-visual programs, like search engines. The effect is that all of your content 'makes sense' to search engines - and your site becomes more credible and, in turn, more highly ranked.
Better overall user experience
A key frustration for many site users is a page that loads slowly. Code that complies with web standards - like HTML, XHTML and XML - actually reduces the file size of your web pages, resulting in faster page load times.
The result? Your users have an improved experience on your site - especially those users who are operating on dial-up internet connections or on cell phones & smart phones. And a better user experience can mean that your users will spend more time on your site, return to your site and recommend it to others.