Web Design Portfolio
Turn your brand into an online powerhouse! Look through our web design portfolio to see how we help our customers market their businesses better.
Website Development
based on principles of usability & accessibility
Usable websites are easy for users - your customers - to navigate when researching your products or services and making buying decisions. It's important to remove obstacles for users and help them find the information they need... exactly when they need it.
Market Web offers expertise in website usability. With principles informed by the latest usability studies, Market Web builds professional web solutions that:
- Are easy to navigate, with easy-to-follow, consistent information architecture
- Showcase your content clearly - from images & copy to whitepapers & videos
- Are accessible for all users, meeting accessibility standards with alt-attributes to describe images
- Support your brand - so your visitors understand your company every time they land on your site
The more your site conforms to user expectations, the more likely your visitors will return and even recommend your site. Contact Market Web to learn how to make your site more usable
The Market Web Guiding Principles
Consistent branding & identity development
The overall website design will reflect the branding & style of your company. Logos and branding are prominent and placed consistently - or in the same place - throughout your site.
Effective home page design
Your home page will be clean & uncluttered. This principle allows visitors & users to digest the whole page and choose where they want to go on the site - without distraction or confusion.
Clean & clear pages
Users move so quickly on the web that clarity is critical for high-performing websites. More often than not, site visitors are distracted by pop-ups & prominent advertisements that interrupt their experiences.
At Market Web, our rule of thumb is this: Keep navigation & advertisements from getting in the way of reading content. Instead of distracting users, we design sites to allow visitors to choose whether or not they wish to view advertisements or participate in surveys.
Consistent content presentation
Consistency in content presentation is as important as consistency in navigation. The Market Web approach to content presentation includes:
- Using headings to organize content into bite-sized chunks that are easy for users to digest or to scan over
- Presenting common language that visitors are likely to understand, using tools like Flesch scores that rate the education level needed to read the copy
- Using bolding, font colours and font sizes as visual cues to draw the user's attention
- Limiting scrolling, with most pages kept to 3 scrolls (at 800 x 600)
- Presenting information in a logical order, with strong hierarchy of messaging to draw users into the copy - rather than forcing the user to make sense of competing messages
- Applying formatting styles consistently to make websites more intuitive
- Linking to related information on the site, helping to move users to the information they're seeking
Search engine optimization and keyword copywriting go hand in hand. At Market Web, we believe that the quality of the copy is the priority - and we advise clients never to compromise messaging for the sake of keyword writing.
Clear, noticeable navigation
Navigation will be in the same location on the site - with a strong, noticeable navigation header - to ensure a consistent experience for the user throughout your site.
This principle is especially important in sites with multiple content areas. The top of the page will tell the visitor where they are in relation to the rest of the website and give them navigation choices.
Text-based sitemaps
A sitemap is an itemized list of website pages and the titles of the documents linked from the page. It helps users to find the information they're looking for quickly - just like a directory of pages - and also improves usability & search engine optimization.
Cascading Style Sheets
A Cascading Style Sheet (CSS) specifies the appearance of text & other elements on a website to keep the formatting consistent. CSS helps you control the presentation of a web page - including fonts, colors, margins & typefaces - without compromising structure.
At Market Web, we use CSS to build websites with optimized layouts. This principle makes it easier to update the look & feel of the website and also has positive search engine optimization effects.